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The origins of FRIMEX GROUP date back several decades, to the cooking and traditions of central Mexico. It is here where founder Vicente Del Rio was born and raised, and where he obtained an appreciation for the flavors that form Mexican cuisine. Vicente’s vision began with FRIDA Restaurant in Beverly Hills, which he opened to the public in 2002.

FRIDA Restaurant was built on the premise of creating authentic, traditional Mexican food, in an environment consistent with cultural traditions. Its main objective was, and will always be, to satisfy its clientele, with a commitment to customer service and five-star Mexican dishes. This mission has led to extensive growth and the beginnings of the larger FRIMEX GROUP. Now, Vicente’s family of restaurants has grown to include FRIDA Westwood and four casual FRIDA TACOS taquerias; in Brentwood, Pasadena, Melrose and the Westside Pavilion. FRIMEX also offers a large-scale FRIDA CATERING service and the annual TASTE OF MEXICO event, which celebrates LA’s finest Mexican chefs.

FRIMEX GROUP’s priorities are simple: Customers, Quality and Authentic Mexican Cuisine. Its mission has always been to provide its clientele with deliciou Mexican food; coupled with unique and memorable dining experiences.



FRIDA Beverly Hills

236 South Beverly Drive
Beverly Hills, CA 90212 USA

Monday – Thursday: 11:00am to 10:00pm
Friday – Saturday: 11:00am to 10:30pm
Sunday: 11:00am – 9:00pm
+1 310 278 7666

FRIDA Westwood

10853 Lindbrook Dr
Los Angeles, CA 90024 USA

Monday - Thursday 11:00am to 10:00pm
Friday-Saturday 11:00 to 10:30pm
Sunday 10:00 to 9:00pm
+1 310 209 0666